Last tuesday was marked by the release of two of the most anticipated titles of 2013, Tomb Raider and SimCity, both marking the return of two beloved series among players of all ages. However, things did went very good with SimCity, that saw its return drowned in problems that made its release, a real disaster.
The worst problem with the game is the fact that players have to play connected to Internet either they want to play online or single player mode, which is bringing lots of trouble to people who complain about the long loadings and other that can’t even acess the game itself.
When confronted with these issues, EA Games blames their own servers for not being able to handle the huge ammount of traffic.
“Server capacity is our biggest obstacle,” said Kip Katsarelis, “SimCity” senior producer, in a post to EA’s forums Thursday. “We launched in North America on Tuesday and our servers filled up within a matter of hours. What we saw was that players were having such a good time they didn’t want to leave the game, which kept our servers packed and made it difficult for new players to join.”
This problem became so big that Electronic Arts decided to suspend the marketing campaign for the game. According to Polygon, an e-mail was sent this morning to marketing affiliate partners, where EA Origins says it has “deactivated all SimCity text links and creative and we ask you to please remove any copy promoting SimCity from your website for the time-being.” The email, obtained by Polygon, is directed at affiliates of EA Origin’s LinkShare program.
“To be clear we are continuing to payout commissions on all SimCity sales that are referred, however we are requesting that you please stop actively promoting the game,” the email reads. “We will notify you as soon as theSimCity marketing campaigns have been resumed and our promotional links are once again live in the Linkshare interface. We apologize for any inconveniences that this may cause, and we thank you for your cooperation.”
What could be a big return of a strong title, became a disaster that is taking big dimensions, specially when we are talking about a game with such nice potential. Let’s wait and see what EA Games is doing next.