Nintendo Closes Doors at E3


According to IGN, in a meeting in Japan with investors on April 24th, Nintendo will address the Western Market at E3 during two closed door meetings– skipping the opportunity for a wide public main stage presentation, which Nintendo typically partakes in. So far confirmed is one meeting for distributors and one for the press. Nintendo plans on doling out exclusive passes allowing select individuals past the gate.

President Satoru Iwata divulged during the meeting:

“We are planning several smaller events focusing on software for America. Among these hands-on events will be one for American distributors and another for western media.”

This is obviously in response to Nintendo’s embarrassing 2nd consecutive year of losses of which news broke the same day. It seems also that Iwata will not be stepping down from his role of president but rather now alluding to letting go the head of Nintendo America and taking his place also.

Nintendo still intends to display their latest tech and titles on the E3 show floor. This means that those lucky many who get to attend will have a chance to play with Nintendo’s gadgets among the masses of other groundbreaking electronics.

“At E3 this year, we are not planning to launch new hardware, and our main activity at E3 will be to announce and have people experience our software,” Iwata’s statement continues. “Many people are certainly very interested in learning more about the Wii U titles that we are going to announce. We will use E3 as an ideal opportunity to talk in detail mainly about the Wii U titles that we are going to launch this year, and we also plan to make it possible for visitors to try the games immediately. As a brand new challenge, we are working to establish a new presentation style for E3.”

But Iwata is making it clear that his focus is on spreading himself thin and finding new ways to market to audiences in a statement which reads rather arcanely:

“[We are] continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3,”

With rumors that Nintendo will perhaps play a direct video to audiences during the expo via the internet or even the Wii U. It’s looking to be a lackluster year for Nintendo in E3, but that doesn’t mean that we can’t appreciate some of the more shining and iconic moments which Nintendo has brought us during the expo in the past. Like Shigeru Miyamoto introducing Twilight Princess in a Link costume and conducting a Wii symphony to (perhaps soon-to-be former) Nintendo of America President Reggie Fils-Aime telling us about his ass-kicking abilitiesand body readiness.

For more on Nintendo’s fiscal losses read our article on the matter: Is Nintendo Dying, or Just Home Consoles?

Sources: IGN, ArsTechnica

One response to “Nintendo Closes Doors at E3

  1. Pingback: E3 Conference Schedule | Gamesoul·

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